Using Psychology to Sell Your Home in San Antonio

When you’re getting ready to sell your San Antonio home, you’ll want to make sure you have everything working in your favor. Depending on your neighborhood, there might be several similar homes on the market, all with similar amenities. If you want to sell your house quickly, it has to stand out and feel special.  Or if you want to just sell it “as-is”, just call up your local “we buy houses” companies, and you won’t have to lift a finger.

In this blog, we will give you…

5 Clever Tips That Use Psychology to Sell Your Home Fast!

1. The Numbers Matter

Do your homework, and know exactly what your home is worth IF you’re selling without a real estate agent.  Setting a specific price will show prospective buyers that you know what you are talking about, and have invested in maintaining the quality of the home. Round numbers can make it seem like you have no idea what you’re doing. “$150k? That sounds about right!”  If you and your agent conclude that your home is worth $196k, you might want to ask $206k.

In addition, avoid listing something using a whole mess of 9’s. “Our home is $299,999.99!.” People see through this and can make you seem gimmicky. This isn’t what people are looking for when making such a large purchase.

2. Engage the Senses

But not TOO much. Make people have that “WOW” feeling the minute they walk in the door.

You don’t need to burn your basil, rain, lavender blend incense. But you do want to make sure there is a light and pleasant smell throughout. People love the smell of a freshly cleaned home. Don’t go crazy with the bleach, but rather use something citrus or pine scented. These aromas are universally appealing, just don’t let them become overpowering.

As far as what people hear, keep music mild and low. Everyone has different taste, and you don’t want to subconsciously make buyers want to leave the room.  Let the light in.

And always…. always, let the light in. Open the curtains, the blinds and turn on a light if you have to. Dark and shadowy places are often ignored.

3. Don’t Get Too Personal

Put away your vacation pictures and clean the paperwork off your desk. People don’t want to feel as if they are “intruding” on your space. Making them feel uncomfortable right from the get go, isn’t the best way to sell. You want to find the balance of making the house feel “homey” without feeling too specific. Think about a catalog shoot when you are staging. You don’t have to go overboard, but include some pieces of interest that aren’t excessively powerful. This will allow people to imagine themselves in the space, so make it warm and inviting.

This will also make the selling process easier for you. Putting your personal effects away will give you a headstart in leaving the place you’ve called home. Being emotionally ready to sell will make the whole process less stressful.

4. Throw a Party

It’s likely that the people coming to your open house have been to a few others just like it. Do something different, and have your open house in the evening or on a Sunday for a BBQ and a football game. This will bring in a whole new crowd and will definitely make your house stand out above the rest. If you show people a good time, they will be able to envision themselves living in the home, and enjoying it just as much as you do.

5. Love at First Sight

People decide if they are going to buy within the first few seconds of seeing your home. It is up to you to make those first few seconds count. Of course, there are always exceptions to this rule, but first impressions go a long way. If your yard is overgrown or messy, people aren’t going to feel a welcoming vibe. Make sure your yard is well groomed and take care of some easy cosmetic fixes. (New house numbers, a mailbox refresh or some paint touch-ups.)

You will also want to give some attention to your entry area and the places people see upon walking in. Add some flowers and make sure the lighting is on point. Don’t leave clutter around as this is often the place where shoes, backpacks and other miscellaneous items pile up.

If you are ready to sell your San Antonio home, we can help you with our innovative approaches! Fill out this quick form and we will be in touch right away!

Or give our office a call now!(210) 547-7505

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Jeffrey Fuentes
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These group of investors were really knowledgeable and helpful in getting our property sold with no hassle. Thank you Jill and Edgar for all your help in making this a quick and hassle free process. We appreciate you were always available to take our calls and that y’all were very professional.
Rebekah Hastings
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We sold our home with this company and were overall pleased with the process and outcome. The process can be a bit of an emotional roller-coaster (this is primarily due to the nature of the market, not a fault of the company), but Edgar and his team did their best to make it as straight-forward and stress-free as possible. Be prepared to show your home to potential investors and marketers, and be aware that you will probably not receive market value for your home. But if you need to sell your home quickly and don't have the available cash to cover repairs and closing costs, this is the best route to go. We closed within 30 days of having reached out to House Buyer San Antonio, and the funds were transferred to us within 24 hours of closing.
Jennifer McKenzie
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Edgar was very professional with great communication skills. He made the transaction run very smooth as it was a stressful time moving our mother out of her home and into a nursing home.
Maria Gonzalez
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This company made the process of selling my home an extremely pleasant experience. I was very impressed and satisfied with the whole process. Thank you, Maria Gonzalez
Rick Comacho
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Sal and the team were great. I was selling a house for my mom, and I was 1000 miles away. I made arrangements to meet several companies and Sal was the most prompt with returning calls and texts. Very important when you need to move quickly. He made an offer that worked and we got the house sold quickly. Selling a home is stressful and there was still stress, but it was mitigated by Sal's flexibility. God is good. Rick.
Ken Fries
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Right from the get go response time was awesome. I filled out the information on the web site and received a response from somebody with in hrs. Sal took over and has help get us through the pain of selling my childhood home with ease. Gave us a excellent offer. Would recommend him to all that are trying to sell a home.
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